This week Illegal Jack's is 50 weeks old. Hurrah! Although not out of the woods yet, we've succeeded with what Business7 described this week with "service based on a smile and a philosophy where nothing is a problem." Indeed this was our first newspaper review (!) and has come at a time when so many businesses are going to the wall. Will use the opportunity here to explore this rather sad issue and what companies can do about it to survive.
Firstly, the government. Given that the current lot haven't been in situ long enough to address small business - although they did talk about business tonight on the news, good thing - will direct most of my ire at the previous jokers. For 13 years the Labour government had no policy on small business, despite this sector being a key driver of economic growth. Illegal Jack's is completely self-funded and owner-operated, and has not had a single penny of assistance despite creating 14 new jobs where a failed restaurant used to be. A good deal of our survival was down to Mother and Sister of Jack who dug deep when we were hurting, and for that I sincerely thank them. It will be interesting to see if the Coalition are serious about business: we can only hope so. What many seem to have forgotten is that the Private Sector provides the income for Public Sector spending. and this cannot be taken for granted as it has been. Alright, mini-rant over!
Secondly, quality counts. At Jack's we've taken huge hits in the first 6 months to establish ourselves as a high-quality operation. NO corners have been cut on food, or indeed to any part of the operation. Staff are paid above minimum wage, and are properly looked after. Again there is a cost to this, but one worth paying. This ties into the issue of the brand itself: from the start we were clear what we were trying to do and it is finally starting to pay off despite the recession still biting.
Finally, the new small business is likely going to struggle for several years to get established. Sadly have seen a number of similar-sized operations go to the wall during the time we have been open. The problem is this: not enough money to make advertising worthwhile, yet to raise awareness to combat this? The solution: use whatever tools at your disposal to fight this, and communicate with customers and potential customers. Social Media is at the heart of our business, and without you guys and gals out there spreading the love I sometimes wonder how we'd have survived. But thanks to the online community we're still here with wonderful food, still employing people, still collecting and paying taxes, and most importantly still having fun and living the dream. Thanks everyone, it's been more emotional than I can share here, but we're *not dead yet*, not by a long shot...! Now stop skiving and get back to work ;)
- Jack
